Farmers Of The UK was an initiative set up by Simon Haley in January 2014.
It exists to showcase the diversity of the British rural industry across the food, farming and countryside sectors.
Farming stimulates pride and passion in those who choose it as a career or way of life.
Every week a different individual or business opens a window into their world.
Using the tagline "a week in your wellies" the curator allows a personal insight into their life and rural business.
This offers 52 different perspectives throughout the year.
It shares messages and images that are honest, emotive and raw, engaging the public and others within the industry.
Farms Of The World has also been launched to build on these shared stories globally. To see posts click here.